Purpose Over Profit: Diana Barbiani’s Entrepreneurial Journey

Diana Barbiani went from surviving the war in Croatia to becoming a successful business owner, wholesaler, and philanthropist in San Diego. In this powerful episode of The Personal Side of Business, Diana shares how she built her first kiosk business from the ground up without speaking English — and turned it into a two-decade journey of retail, wholesale, and purpose-driven leadership.

We dive into the personal and emotional challenges behind running a business, why personal development is essential for entrepreneurs, and how giving back can actually grow your brand. Diana also shares her passion for helping women and nonprofits amplify their voices through smart partnerships and personal branding.

Whether you’re just starting out, running a CPG brand, or trying to merge purpose with profit, this episode is packed with lessons, laughs, and actionable advice.

Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!