The Personal Side of Business Podcast

Breaking Money Cycles: A First-Gen’s Guide to Healing Financial Trauma

📝 Show Description:Andrea Arroyo joins Jet Bunditwong to share her powerful journey from nonprofit work to financial coaching. As a first-generation wealth builder, Andrea unpacks the emotional, cultural, and psychological barriers many face with money—from living paycheck to paycheck to dealing with guilt, shame, and anxiety around spending. She shares real-life strategies to help listeners shift their mindset, break generational money patterns, and build financial security—no matter their income level. Whether you're in your 20s just starting out or navigating your 30s with a growing family, this episode is packed with relatable wisdom and practical advice to help you take control of your financial future.
To reach Andrea Arroyo, IG @riquezaconandrea
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

Purpose Over Profit: Diana Barbiani’s Entrepreneurial Journey

Diana Barbiani went from surviving the war in Croatia to becoming a successful business owner, wholesaler, and philanthropist in San Diego. In this powerful episode of The Personal Side of Business, Diana shares how she built her first kiosk business from the ground up without speaking English — and turned it into a two-decade journey of retail, wholesale, and purpose-driven leadership.
We dive into the personal and emotional challenges behind running a business, why personal development is essential for entrepreneurs, and how giving back can actually grow your brand. Diana also shares her passion for helping women and nonprofits amplify their voices through smart partnerships and personal branding.
Whether you’re just starting out, running a CPG brand, or trying to merge purpose with profit, this episode is packed with lessons, laughs, and actionable advice.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

From Foreclosures to Fortune: Joe Mendoza’s Real Estate Comeback Story

In this powerful episode of The Personal Side of Business, we sit down with Joe Mendoza—investor, commercial realtor, business coach, author, and speaker—for an unfiltered journey through the highs and humbling lows of real estate entrepreneurship. From watching his father hustle in the Navy to losing millions during the 2008 crash, Joe shares how he built back smarter, stronger, and with a mission bigger than wealth: impact.
We explore his rise from part-time bill collector to top 1% realtor, his path into syndications and commercial real estate, and the mindset shift that redefined his definition of success. Joe unpacks his business philosophies, what he looks for in coaching clients, and how scaling with the right people and systems changed everything.
Whether you're just starting out, pivoting after a setback, or aiming to scale big—this episode is your roadmap.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

Boardrooms & Breakthroughs: The Psychology Behind High-Performing Leaders

What happens when a former IT executive trades boardrooms for therapy rooms? In this episode of The Personal Side of Business, we sit down with Dr. Deke Marcus, a licensed clinical psychologist who specializes in helping executives and entrepreneurs understand themselves—and their teams—on a deeper level.
Dr. Marcus shares how emotional intelligence, self-awareness, and leadership development are often rooted in unresolved childhood dynamics and how even the most successful professionals can struggle with imposter syndrome, isolation, and burnout. From real-life leadership pitfalls to transformative breakthroughs, this conversation offers powerful insights for anyone looking to lead with purpose, balance, and empathy. Whether you're scaling a startup or managing a team of 500, this episode will change the way you think about executive success.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

From Football Dreams to Purpose-Driven Impact: Johnathan King’s Empower Pathways Journey

In this powerful episode of The Personal Side of Business, we sit down with Johnathan King, co-founder of Empower Pathways—an adult day program in San Diego helping young adults with disabilities lead fuller lives. Once a football player dreaming of the NFL, Johnathan took a leap of faith from teaching into entrepreneurship to create a meaningful program inspired by his father’s passion for education.
He shares how he navigated red tape, the emotional highs of placing his first clients in jobs, and the overwhelming challenge of scaling with heart. From SeaWorld job offers to surprise Lamborghini rides, Johnathan’s mission is as moving as it is impactful. Whether you're an entrepreneur or someone looking to make a difference, this story will remind you that purpose often lies where passion meets courage.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

Law, Legacy, and Liberty: Daniel Castaneda on Fighting for Immigrant Rights

In this episode of The Personal Side of Business, we sit down with Daniel Castaneda, a seasoned San Diego-based immigration and criminal defense attorney with over 15 years of experience. Born in Mexico City and shaped by a family legacy of lawyers, Daniel shares his personal journey—from studying psychology and international relations to finding his calling in the courtroom.
He opens up about the emotional complexities of representing detained immigrants, the shifting tides of U.S. immigration enforcement, and the real-life impact of deportation on families. Daniel also offers critical legal insights for undocumented individuals—clarifying their rights, sharing advice on staying prepared, and reflecting on what he would change in the current immigration system.
Whether you're navigating immigration law or simply seeking to understand it better, this episode delivers powerful stories and actionable knowledge from the front lines of justice.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

Chasing Stability, Creating Legacy: Peter Carlseen’s Real Estate Success Story

In this episode, we sit down with Peter Carlseen — a San Diego-based realtor and property manager with over 20 years in the game. Following in his father’s footsteps, Peter began his real estate journey early and used his college business education to build a thriving property management company. Now managing over 250 properties, Peter shares the smart systems, strategic hires, and long-term mindset that helped him scale sustainably. If you're looking to grow a real estate business or understand what it takes to build legacy in the industry, this is one you won't want to miss.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

Roots & Real Estate: Shylia Hernandez’s Journey from Psychology Dreams to Property Success

Shylia Hernandez didn’t just grow into real estate—she was born into it. With nearly two decades of experience and deep family roots in the industry, Shylia carved out her own path in the competitive San Diego market. Once aspiring to be a child psychologist, life’s twists led her to real estate, where she found the flexibility to raise her daughter and build a thriving business. In this episode, she opens up about motherhood, her passion for long-term client relationships, and how she blends heart and hustle in every deal.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

Tooth Fairy to Foodie Fame: The Marvelous Muncher's Wild Ride into Marketing

Who ditches dental school to help tacos go viral? Vince did—and he’s not looking back. In this fun and flavorful episode, we unpack how Vince swapped scrubs for strategy and built a buzzworthy marketing biz helping San Diego restaurants (and even dental offices!) grow their revenue and their fan base. From Instagram-worthy food shots to brand makeovers that bite, Vince shares the creative moves behind his success—and how you can apply them to your business, too. Spoiler: it’s not just about pretty pictures.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ

Rooted in Love: Noe Avila’s Mission to Heal Marginalized Communities

Noe Avila knows what it’s like to grow up in an immigrant family — the pressure, the expectations, the unspoken emotions. That’s why he’s made it his life’s mission to help families just like his learn to open up, connect, and support each other through life’s ups and downs. As a family and marriage therapist, Noe brings heart, understanding, and real-life experience to every session. He’s not just here to listen — he’s here to help families grow stronger together, one honest conversation at a time.
Each episode features heartfelt stories from business owners, industry experts, and people pursuing their passion while shedding light on the challenges and triumphs of their journey. If you love perseverance, entrepreneurship, and community impact, this is the podcast for you!
Alaska ATMOS Rewards https://alaska.gqco.net/2aZ9DG
Hilton Honors Rewards https://hilton.ijrn.net/mOYVPZ